• Developed and directed corporate marketing strategies and programs for emerging technology companies.
• Implemented partner programs for consumer product brands.
• Identified and closed business opportunities as part of business development teams.
• Created award winning brands, produced award-winning web sites, and wrote award-winning technical documentation.
• Produced, launched and managed a groundbreaking, interactive, community-based web site.
• Developed and conducted project management training.
• Developed white papers, press releases, sales presentations, product data sheets, and success stories.
• Created and delivered presentations and interviews at trade shows, product launches and other public media events.
• Motivated and managed teams of up to 60 direct reports, including research teams, software and web developers, marketers, writers, editors and designers

Director of Corporate Marketing
2009-2009 (current position)
BigMachines, Inc., Deerfield, IL

BigMachines provides innovative software-as-a-solution (SaaS) services to help sales teams and sales channels sell more and sell faster. My role is to develop and manage the corporate brand and all marketing activities.

Vice President of Marketing
2007
US Music Corporation, Mundelein, IL

US Music is the parent company for world-recognized musical brands including Washburn Guitars, Parker Guitars, Eden Electronics, Randall Amplifiers and Oscar Schmidt Musical Instruments. My role is to develop and implement strategies and programs to strengthen all brands, leading to increased sales.

• Initiated retail channel programs, developed sales process infrastructure, and directed artist relations.
• Developed and implemented advertising plan for all brands across print and online media. Developed PR schedule and wrote press releases. Developed ad campaigns for all product lines, including product launches for Limited Edition Parker guitars, and Washburn signature model guitars.
• Developed co-branded promotional opportunities with top consumer companes including Gap, Snap-On Tools, The Mix (WMTX-FM) radio station, ESP Guitars and Dean Markley guitar strings, magazines (such as Alternative Press and Guitar World), and retail and online dealers (such as Sam Ash and American Musical Supply).
• Implemented Marketing & Creative Web Portal to provide resources for sales managers located around the world, giving them instant access to the latest sell sheets, prices lists, logos, catalogs, advertisements, articles, and other sales tools.
• Managed promotional clinics at dealer stores, including Sam Ash and Manny's Music.
• Managed Artist Relations and creative departments.
• Developed incremental redesign of Washburn website to improve ease of updates, direct attention to promotions and announcements, and better focus on product and brand differentiators.
  

Vice President of Corporate Marketing
2005 to 2007
Spire Corporation, Bedford, MA

Spire is a diversified technology company providing solar energy manufacturing equipment and solar systems, biomedical devices, and optoelectronic components. I developed and implemented integrated marketing strategies for corporate and product lines.

• Overhauled all corporate communications, from web site to trade shows to brochures and presentations, resulting in interest from investors, as well as additional sales.
• Directed all ongoing corporate messaging, brand management, PR, web development.
• Developed messaging and materials to support new product launches.
• Managed creative services department.

Marketing Consultant
2003 to 2005
Konarka Technologies, Lowell, MA

Konarka is a nanotechnology start-up that is developing a new generation of lightweight, flexible solar cells. My role was to lead the marketing effort, develop a comprehensive "go-to-market" strategy, and coordinate and manage the necessary resources to establish a presence in the market as an innovative, technology leader.

• Developed marketing messages, value propositions and positioning statements.
• Created company image including logo re-design, web site and all marketing collateral.
• Authored white papers on new solar energy applications and technologies.
• Coordinated outside consultants' activities.
• Managed all aspects of trade show and industry conference participation.
• Prepared proposals for government programs to transition military-funded development to private sector.

Director, Marketing
2001 to 2003
AnVil, Burlington, MA

As Director of Marketing, I was responsible for creating a market presence and generating leads for AnVil, a company that combines data mining, statistical analysis and, high-dimensional visualization methods to extract commercially valuable information from large, complex data sets. I succeeded in building collaborations with data source providers (healthcare organizations) as well as initiating licensing deals with pharmaceutical and biotechnology clients.

• Developed and directed overall corporate marketing strategy including brand creation and management, web site re-design, collateral design and content, and trade show presence.
• Worked as integral part of executive business development team responsible for market research, opportunity analysis, proposal generation and client presentations.
• Created and managed marketing programs and budgets.
• Developed and managed public relations programs.

Director of Research
2000 to 2001
User Interface Engineering, Bradford, MA

User Interface Engineering is a research and training firm specializing in e-commerce, web site and software usability and design. As Director of Research, I managed the research staff, set research agendas, and drove the development of revenue-generating products from this research.

• Directed and brought focus to a team of researchers responsible for organizing and analyzing data from usability testing on e-commerce sites. These results are developed into courses, conference offerings, reports, articles, and books.
• Developed and wrote white papers based on our e-commerce research findings. These white papers offer information to help site designers increase sales. They are available at www.uie.com/whitepaper.htm.
• Created, planned and moderated the UIE Research Forum, a full-day program offering web developers and designers a view into our ongoing research findings and methods. This event produced additional revenue for the company by creating a new offering to attendees of the company’s User Interface conference.

Director and Product Manager, CU-SeeMe World
1999 to 2000
CU-SeeMe Networks (formerly White Pine Software), Nashua, NH

CU-SeeMe World was a web site (www.cuseemeworld.com) that I envisioned and built as a community site for the millions of CU-SeeMe software customers. It developed into a showcase for the company’s Internet communications technologies, and eventually became an integral part of the CU-SeeMe software product. As of November 2000, the site had 400,000 registered members, who use the site primarily for videochat. (This web site has since been sold and has been re-branded as www.cuworld.com.)

• Responsible for all aspects of creating and launching a new community-based videochat web site for CU-SeeMe users -- everything from writing the business plan, to creating the look and feel of the site, to developing relationships with strategic partners to working with public relations firms. Served as creative strategist, product manager, marketer, online expert, and public spokesperson in order to drive the creation, growth and maintenance of the site.
• Introduced the site to media and analysts, working with PR agencies. I was interviewed for print media (including Yahoo Internet Life, The Boston Globe, Texas Technology) and for radio, TV and web casts (including CNNfn's Digital Jam).
• Developed relationships and played key role in negotiations with partners such as MTV, CNN, iVillage, and others.
• Managed vendor relationships with web site design firms and e-commerce technology partners.
• Received multiple awards for CU-SeeMe World web site, including:
  • Standard Of Excellence WebAward From The Web Marketing Association.
  • NH Internet Achievement Award from NH.com's New Hampshire Internet Awards 2000.
  • Nominated as a finalist for the EMMA Awards, part of a worldwide digital media competition hosted by the International EMMA Foundation. CU-SeeMe World was one of 3 finalists chosen in the Communications Online category out of more than 70 entries worldwide.

Director of Creative Services
1997 to 1999
CUseeMe Networks (formerly White Pine Software), Nashua, NH

• Managed Online Services, Graphics, and Technical Publications departments. Responsible for all design and creation of marketing materials, technical documentation, and other corporate publications.
• Mentored, coached, and developed cross-functional staff.
• Worked with advertising agencies to plan and develop advertising campaigns and materials.
• Developed and maintained corporate Web site, as well as managed the network of public videoconferencing servers. Responsible for a total overhaul and redesign of the corporate web site.
• Planned software product rollout strategies, working with product managers. Assisted in defining market positioning of the company.
• Worked with US and European Marketing and Sales departments to provide/write/create appropriate marketing collateral as needed for products, including data sheets, brochures, product packaging, trade show signs, logos, etc.
• Participated in U.S. and international trade shows, creating and delivering the main product presentations in theater settings. My presentations are directly responsible for driving much of the traffic at the larger trade shows in which we participate, as well as for securing many sales contracts. Gave in-depth product demonstrations to news media, filmed segments for local broadcasts, met with potential and current customers.

• Managed Technical Publications Department, which designed and wrote all end-user product documentation.
• Wrote user guides, online Help, Web pages, and release notes for software products for Windows and Mac OS.
• Conducted software usability tests and consulted in the design of user interfaces.
• Coordinated translation and localization of software and documentation.
• Created and maintained internal and external Web pages and Web-based corporate style guide.
• Reviewed all corporate marketing publications for style and messaging.
• Received Employee Recognition Award during Q2 1997 for managing CUseeMe software release, including documentation, interface design, quality assurance, and scheduling.
• Received Award of Merit from Society for Technical Communications for writing CUseeMe User Guide.

• Managed a new regional office, supplying businesses in the Greater Boston area with information development and instructional design services.
• Responsible for over $1.5 million in project budgets as well as a staff of approximately 60 technical publications professionals.
• Provided technical writers, technical editors, graphic artists, course developers, and instructional designers to client companies. Interviewed and hired staff and contractors.
• Negotiated contracts, pricing, and staffing with project managers in client organizations.
• Wrote proposals, project specifications, and statements of work. Also responsible for tracking time sheets, client billing, project schedules, deliverables, and budgets.

• Managed an organization responsible for creating printed, online, and training information for Digital products. Coordinated the activities of dozens of writers and editors, graphic artists and designers, and production specialists.
• Analyzed departmental funding and long-range planning, assessed staffing needs, and delegated responsibilities.
• Interviewed, evaluated, and hired staff and contractors. Developed mentoring relationships, planned and implemented salary increases, promotions, and layoffs.

• Analyzed client and customer requirements; designed documentation sets; created documentation plans; edited software manuals; ensured adherence to Digital standards; and guided manuals through production.
• Contributed to the development of corporate style guides and editing standards.
• Taught graduate and undergraduate courses in Publication Editing at Rivier College, Nashua, NH, at the request of Digital management. Also prepared and presented training sessions to writers, editors, and supervisors within Digital.

• Wrote, edited, and coordinated production of technical handbooks and newsletters, as well as independent research and development proposals for a variety of corporate divisions, resulting in increased funding over previous years.
• Produced proposals and manuals for the US government as well as for several foreign governments.

• Wrote grants, obtained funding, and managed daily operations for a $200,000 project that provided jobs and training for 20 people.